Privacy Policy

    We value your privacy and are committed to being transparent about how DIYFi operates.

    Information Collection

    DIYFi collects limited information to improve your experience and serve relevant advertisements. We use cookies and similar technologies as described in our advertising partners' disclosures below. This may include information such as your IP address, browser type, pages visited, and time spent on the site.

    Third-Party Advertising

    We use Google AdSense to display advertisements on our website. Google and its partners may use cookies, web beacons, IP addresses, device identifiers, and similar technologies to serve and measure ads. Third parties may place and read cookies on your browser or use web beacons and IP addresses as part of ad serving on this website. For more information, please visit Google's Privacy Policy and How Google uses data when you use our partners' sites or apps.

    You can opt out of personalized advertising by visiting Google's Ad Settings or by visiting aboutads.info.

    Cookies

    DIYFi uses cookies to operate the site and enable advertising. You can control cookie preferences through your browser settings. Note that disabling cookies may affect site functionality. Most browsers allow you to refuse cookies or delete them after the fact — consult your browser's help documentation for instructions.

    Advertising Choices

    DIYFi does not sell personal information directly. Advertising partners may process data to personalize or measure ads, subject to their own policies and your browser, device, and account settings. You can manage personalized ads through Google's Ad Settings, browser cookie controls, and industry opt-out tools linked above.

    Data Retention

    We do not store personal data beyond what is necessary to operate the site. Any information you voluntarily submit (e.g., via contact forms or account registration) is retained only as long as needed to fulfill the purpose for which it was collected, or as required by law. Advertising and analytics data collected by third parties (such as Google) is governed by their respective retention policies.

    GDPR — Rights for EEA and UK Residents

    If you are located in the European Economic Area (EEA) or the United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your personal data, and the right to object to or restrict processing. You also have the right to withdraw consent for personalized advertising at any time. To exercise these rights, please contact us at rutvik@diyfiadvisors.com.

    CCPA — Rights for California Residents

    If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. DIYFi does not sell personal information. To make a privacy request, contact us at rutvik@diyfiadvisors.com.

    Advisory Clients (DIYFi Advisors LLC)

    If you request a consultation or become a client of DIYFi Advisors LLC, a registered investment adviser, the following applies to the personal information you provide through our intake form or during client sessions. The consultation request form is delivered to us by a third-party form-processing service.

    What we collect. We limit collection to what is needed to advise you:

    • Account balances and investment holdings
    • Names of financial institutions you use for banking and investing
    • Employment information (employer, salary, benefits)
    • Age, investment experience, and risk tolerance
    • Financial goals and preferences

    What we do not collect or store.

    • Account numbers or login credentials
    • Social Security numbers
    • Dates of birth or other personally identifiable information
    • Passwords or PINs

    Sharing. We do not share client information with third parties, except as required by law or to deliver the service you requested (for example, the form and email providers that transmit your message to us).

    Protection. Client information is kept in encrypted, password-protected files and folders and is accessed only by authorized personnel within the firm.

    Retention and deletion. When you are no longer a client, we keep this limited information unless you ask us to delete it. On request, we will permanently delete the information we hold about you. Email rutvik@diyfiadvisors.com.

    See our advisory disclosures for Form ADV and Form CRS.

    Educational Resources

    All content on DIYFi is provided for educational purposes only. While we strive to provide accurate and helpful information about personal finance, this information should not be considered financial advice.

    Contact Information

    For any privacy-related questions, requests, or concerns, please contact us at: rutvik@diyfiadvisors.com. We will respond to all inquiries within a reasonable timeframe.

    Policy Updates

    If our privacy practices change in the future, we will update this policy accordingly and notify visitors of significant changes. Continued use of the site after changes are posted constitutes acceptance of the updated policy.

    Last Updated: September 18, 2026